Measurement
Offline conversions: the seven-day reporting rule
Understand Google’s seven-day offline conversion rule, why attribution reports differ and why standard reporting and Smart Bidding are separate.
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CRM
Follow enquiry records through the handover, ownership and review process.
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4 articles
AI & automation
Google Ads API access: the Cloud project checklist
Check Google Ads API project access, brand verification and operational ownership after September’s onboarding changes, without risking live integrations.
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Measurement
How do you check whether form submissions become qualified enquiries?
Track accepted enquiries through CRM qualification, GA4 key events and Google Ads. Includes a worked example, reporting formulas and an end-to-end test plan.
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AI & automation
Jev and AI decision models: when confidence matters
TypeSafe Jev returns typed decisions instead of chat. Learn what probability and confidence mean, where it fits and how to test a business routing pilot.
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These guides connect a business decision to a practical check, a source you can inspect and a sensible next step. No guaranteed outcomes. No mystery tactics.
Published by Digital 4 Jesus. Editorial owner: Dewaldt Huysamen.