Google Ads management in Pretoria and South Africa.

For an account review, the useful output is a prioritised account and customer-journey assessment: which campaigns support the intended services, what the recorded conversions mean, and which gaps need attention before more spend. For management, the agreed work covers campaign refinement and review of search terms, adverts, budgets and enquiry feedback.

We define the account work, approval responsibilities and reporting arrangements in your proposal. Media spend is separate from professional fees. New landing pages, creative production and CRM implementation are not assumed to be included. Bring your priority services, operating area, account history and examples of suitable and unsuitable enquiries so the scope addresses the real constraint.

For Rental Buddies, the published delivery record includes Google Ads campaign structure, keyword research, advert copy, landing-page work and conversion tracking. That is evidence of work delivered, not a claim of a particular return on advertising spend.

• See the Rental Buddies delivery record

Before discussing more traffic, define who the business can help. The service, operating area, customer requirements and team's response capacity all affect campaign choices. An enquiry that falls outside those boundaries may increase a report total without creating an opportunity.

This definition should be understandable to the person answering the telephone or reviewing the inbox. Feedback about relevance, unanswered enquiries and common misunderstandings can then inform campaign and landing-page changes rather than remaining separate from the marketing conversation.

• The services and locations the campaign should support.
• The signals that distinguish a useful enquiry from an unsuitable request.
• The person responsible for providing sales or service feedback.

An advert creates an expectation that the landing page must fulfil. If the page changes the offer, hides important information or leaves the next action unclear, additional budget can amplify the problem. Review the route as a prospective customer would experience it.

The account review also needs to establish what available conversion data actually represents. A click, a completed enquiry and a qualified opportunity are different events. Reporting should keep those distinctions visible and identify measurement gaps before treating every recorded action as a sale.

• Check message consistency between advert, page and contact action.
• Confirm that intended enquiry routes work on relevant devices.
• Document the meaning and limitations of the data used for decisions.

The right starting scope depends on the offer, account history, available budget and condition of the website. Sometimes the next useful step is campaign refinement; sometimes the landing page or lead-handling process needs attention first.

A proposal should distinguish advertising spend from management, content or website work and identify who approves changes. Ongoing reviews can then explain the decision being tested, the evidence behind it and what would justify another adjustment. This gives the business a readable record instead of a sequence of unexplained settings changes.