A portfolio is most useful when it shows how the work fits the organisation. Retail may need a clear path from product interest to application. Healthcare groups may need families to understand different facilities and reach the appropriate admissions contact. Community work may need a simple route from awareness to support.
Use the linked relationship stories to compare those needs with your own. A similar industry can be helpful, but the more important connection may be a shared operational problem, such as fragmented enquiries or unclear ownership.