Google Ads Management by a Former Google Trainer
What if your Google Ads account was managed by someone who used to train other agencies on behalf of Google? At Digital 4 Jesus, that is exactly what you get. Our founder, Dewaldt Huysamen, is one of a select group of professionals chosen by Google as a Regional Trainer, responsible for training marketing agencies and businesses across the region on Google Ads best practices.
With over 20 years of digital marketing experience and having managed millions of rands in Google Ads spend across industries including healthcare, solar energy, hospitality, and professional services, D4J brings Google-level expertise to every campaign. According to WordStream (2025), South African Google Ads cost-per-click rates are 55% lower than the US average, making it one of the most cost-effective paid advertising markets in the world.
Why Google Ads Works for South African Businesses
Google Ads puts your business in front of customers at the exact moment they are searching for what you offer. Unlike social media advertising where you interrupt people, search advertising captures existing demand. In South Africa, where Google holds a 96% search engine market share (Statista, 2025), Google Ads is the single most effective platform for reaching high-intent buyers.
The numbers speak for themselves:
- Google processes over 8.5 billion searches per day globally — that is 99,000+ searches every second
- The average cost-per-click in South Africa ranges from R5 to R50 on the Search Network, with competitive industries reaching R150-R200+ per click
- Properly managed Google Ads campaigns earn businesses an average of R2 for every R1 spent (Google Economic Impact Report)
- Google Ads visitors are 50% more likely to make a purchase than organic visitors
- 65% of high-intent commercial searches result in an ad click
- South Africa has 50.8 million internet users spending an average of 9 hours online daily (DataReportal, 2025)
Whether you are a local service business in Johannesburg, an e-commerce store serving all of South Africa, or a B2B company targeting specific industries, Google Ads delivers measurable, trackable results when managed by experienced professionals.
Our Google Ads Services
Search Campaigns
The core of Google Ads. We create and manage search campaigns that appear when your potential customers type relevant queries into Google. Every campaign is built around thorough keyword research, compelling ad copy, and strategic bidding.
Display Campaigns
Reach potential customers as they browse websites, read news, and watch YouTube. Display campaigns build brand awareness and retarget visitors who have already shown interest in your business.
Shopping Campaigns
For e-commerce businesses, Google Shopping campaigns showcase your products with images, prices, and reviews directly in search results. We optimise product feeds, bidding strategies, and campaign structure to maximise your return on ad spend.
YouTube Advertising
Video advertising on YouTube reaches over 2 billion monthly users. We create and manage video campaigns that build brand awareness, drive website traffic, and generate leads through targeted video placements.
Remarketing Campaigns
Most visitors do not convert on their first visit. Remarketing campaigns keep your brand visible to previous visitors as they browse other websites, dramatically increasing your conversion rates and reducing wasted ad spend.
Performance Max Campaigns
Google’s AI-powered campaign type that reaches customers across Search, Display, YouTube, Gmail, Maps, and Discovery from a single campaign. We structure Performance Max campaigns with the right assets and signals to maximise conversions.
Our Management Process
Account Audit
We start by reviewing your existing account (or building from scratch). We identify wasted spend, missed opportunities, and structural improvements that can deliver immediate results.
Strategy and Setup
Based on your goals and budget, we build a campaign structure designed for performance. This includes keyword research, ad copy creation, landing page recommendations, and conversion tracking setup.
Launch and Optimise
Once campaigns go live, we monitor performance daily. We adjust bids, pause underperforming keywords, test new ad variations, and optimise landing pages to continuously improve results.
Transparent Reporting
Monthly reports show exactly where your money went and what it produced. You see impressions, clicks, conversions, cost per conversion, and return on ad spend. No vanity metrics, just business results.
What Makes D4J Different for Google Ads
Former Google Regional Trainer.
Dewaldt Huysamen did not just learn Google Ads from online courses. He was personally selected by Google to train agencies and businesses across the region. With over 15 years of hands-on Google Ads experience and having managed campaigns across healthcare, solar, hospitality, and e-commerce, that expertise is now working for your business.
No long-term contracts.
We earn your business every month through results, not contractual obligations. You stay because it works, not because you have to. In an industry where many agencies lock clients into 12-month contracts, we believe performance should speak for itself.
Full transparency and account ownership.
You own your Google Ads account. You see every change we make. You get full access to all data and reporting. If we ever part ways, your account, campaigns, conversion data, and audience lists stay with you — fully intact.
Budget-appropriate strategies for the SA market.
Whether you are spending R5,000 or R300,000 per month on Google Ads, we build strategies that make sense for your budget and the South African market. Most small SA businesses see strong results starting from R5,000-R15,000 per month in ad spend. We will never recommend spend levels that do not match your business reality.
Integrated digital marketing approach.
Google Ads delivers the best ROI when integrated with SEO, landing page optimisation, and CRM automation. As a full-service digital agency offering GoHighLevel CRM implementation, AI automation, and web development, we align all digital channels for maximum impact and complete lead-to-sale tracking.
Industry Experience
Healthcare:
Patient acquisition campaigns for medical practices, clinics, and care facilities. POPIA-compliant landing pages and lead capture. Healthcare Google Ads typically achieve CPCs of R15-R60 in South Africa, with conversion rates of 5-8% for well-optimised campaigns.
Solar Energy:
Lead generation for solar installation companies. Quote request campaigns with qualified lead filtering. With SA’s ongoing energy challenges, solar-related searches have grown significantly, making Google Ads one of the most effective channels for solar lead generation.
Professional Services:
B2B lead generation for consultancies, agencies, and service providers. LinkedIn and Google search campaign integration for targeting decision-makers and business owners across South Africa.
E-Commerce:
Shopping campaigns, dynamic remarketing, and Performance Max for online retailers. South Africa’s e-commerce market exceeded R130 billion in 2025 (Reuters), making Google Shopping a critical revenue channel for online stores.
Hospitality:
Booking campaigns for hotels, guesthouses, and restaurants. Seasonal campaign management and local search optimisation. Our hospitality clients typically see 3-5x return on ad spend through targeted location and seasonal campaigns.
Google Ads Pricing
Our management fees are structured to align with your investment. Note: these are management fees only — your ad spend budget is paid directly to Google and is separate.
| Monthly Ad Spend | Management Fee |
|---|---|
| Up to R10,000 | From R3,000/month |
| R10,000 to R30,000 | From R5,000/month |
| R30,000 to R100,000 | From R8,000/month |
| R100,000+ | Custom quote |
All fees exclude VAT. Ad spend is paid directly to Google. Setup fees may apply for new accounts. No long-term contracts required — we earn your business monthly through results.
Frequently Asked Questions
How much should I spend on Google Ads in South Africa?
Most South African small businesses start with R5,000 to R15,000 per month in Google Ads spend, which is separate from management fees. The ideal budget depends on your industry, target keywords, and geographic targeting. For context, the average cost-per-click in South Africa ranges from R5 to R50 on the Search Network (WebPartner, 2025), with highly competitive industries like insurance and legal services reaching R150-R200+ per click. We provide a detailed budget recommendation based on your specific market and goals during our free consultation.
How quickly will I see results from Google Ads?
Google Ads can generate leads within hours of campaign launch — that is its key advantage over SEO. However, campaign optimisation requires 2 to 4 weeks of data collection before informed bid and targeting adjustments can be made. Most accounts reach optimal performance within 60 to 90 days, with continuous improvement thereafter as we refine keywords, audiences, and ad creative based on conversion data.
Can I run Google Ads myself instead of hiring an agency?
You can, but research shows that businesses managing Google Ads without professional expertise waste 25 to 40% of their budget through poor account structure, irrelevant keyword targeting, and lack of ongoing optimisation. Professional management by a certified specialist typically pays for itself through improved cost-per-acquisition and higher conversion rates. Our management is led by a former Google Regional Trainer — a level of expertise that directly reduces wasted spend.
Do you guarantee specific results with Google Ads?
We guarantee professional, strategic campaign management backed by Google-level expertise and over 15 years of hands-on Google Ads experience. Specific result projections depend on your industry, budget, competition, and market conditions. During our initial consultation, we provide realistic performance benchmarks based on actual SA market data for your industry.
What happens to my Google Ads account if I stop working with D4J?
Your account remains 100% yours. All campaigns, conversion data, audience lists, and historical performance data stay in your Google Ads account. We never hold client accounts hostage — a practice that is unfortunately common in the SA digital agency landscape. Full ownership is a core principle of how we operate.
Get Your Free Google Ads Audit
Already running Google Ads? We offer a complimentary account audit that identifies wasted spend, missed opportunities, and quick wins. No obligation.