What digital marketing courses do you offer?

We offer training in SEO, Google Ads, Social Media Marketing, Content Marketing, and CRO/UX Optimisation. All training is led by a former Google Regional Trainer and can be customised for individuals, marketing teams, or agency professionals across South Africa.

Is digital marketing training available online?

Yes. Training is available both in-person in Pretoria and Johannesburg, and remotely via video call for participants across South Africa and internationally. All training programmes are equally effective in both formats.

Can training be customised for my industry?

Yes. All training is tailored to your specific industry, business type, and team skill level. Examples, case studies, and practical exercises are customised to be directly relevant to your work and business goals.

Digital Marketing Training South Africa | Google Regional Trainer

Q: Do you offer digital marketing certifications?

We prepare participants for official Google certifications (Google Analytics, Google Ads) and Meta Blueprint certifications. Our training is aligned with certification requirements and includes practical exam preparation to maximise pass rates.

Q: How long does digital marketing training take?

Duration depends on the programme. Introductory modules can be completed in a half-day session. Comprehensive programmes covering one channel typically span 2-3 days. Full digital marketing training covering multiple channels takes 5-10 days depending on depth required.

Digital Marketing Training South Africa | Learn from a Google Regional Trainer

In South Africa’s rapidly evolving digital economy, the skills gap between businesses that understand digital marketing and those that do not is growing every year. With 50.8 million South Africans online (DataReportal, 2024) and digital advertising spend in South Africa growing at 15% annually (IAB SA), the businesses and professionals who invest in digital marketing training today will be tomorrow’s market leaders.

Digital 4 Jesus offers professional digital marketing training for individuals, marketing teams, and agency professionals across South Africa. Our training is led by Dewaldt Huysamen, a former Google Regional Trainer — one of a select group chosen by Google to train marketing professionals across Southern Africa in Google’s products, platforms, and digital marketing best practices.

Why Train with a Google Regional Trainer?

Most digital marketing courses are taught by practitioners who have read about digital marketing, or used it at a junior level. Training with a Google Regional Trainer is fundamentally different:

Direct Google knowledge: Dewaldt has trained hundreds of marketing professionals using Google’s own curriculum and best practices, ensuring everything you learn is current and Google-endorsed
20+ years practical experience: Real-world case studies, examples, and strategies from two decades of managing successful campaigns for South African and international businesses
Industry-specific insights: Training tailored to the unique South African market — including local search behaviour, Rand-based campaign budgeting, and SA-specific digital opportunities
Actionable skills: Every training module is designed to teach you skills you can implement immediately — not theoretical frameworks that gather dust

Our Training Programmes

SEO Training

Comprehensive training in search engine optimisation covering technical SEO, keyword research, on-page optimisation, content strategy, and link building. Ideal for marketing managers, web developers, and business owners who want to understand and drive their own organic search growth. Learn more about SEO training.

Google Ads Training

Master Google Ads from setup to advanced optimisation. This training covers campaign structure, keyword targeting, ad copywriting, bidding strategies, conversion tracking, and Performance Max campaigns. Participants leave qualified to run profitable Google Ads campaigns independently. Learn more about Google Ads training.

Social Media Marketing Training

Strategic social media marketing training covering Facebook, Instagram, LinkedIn, and Twitter (X) advertising. Learn audience targeting, creative strategy, campaign setup, and performance measurement. Includes hands-on training with Meta Business Suite and LinkedIn Campaign Manager. Learn more about social media training.

Content Marketing Training

Content marketing strategy and execution training covering content planning, SEO-optimised writing, video and visual content creation, email marketing, and content distribution. Ideal for marketing teams responsible for content production and strategy. Learn more about content marketing training.

CRO / UX Optimisation Training

Conversion rate optimisation training that teaches you how to use data to improve website performance. Covers Google Analytics 4, heatmap analysis, A/B testing, landing page optimisation, and user experience principles. Learn more about CRO/UX training.

Training Formats

One-on-One Training

Personalised training sessions tailored entirely to your specific role, business, and skill level. Work directly with Dewaldt in focused sessions designed to address your exact learning needs. Available in-person in Pretoria/Johannesburg or via video call for remote participants.

Team Workshops

Customised training workshops for marketing teams, designed to upskill your entire team simultaneously. Workshop content is tailored to your team’s current knowledge level and your specific business goals. Available for teams of 2-20 participants.

Agency Training

Dedicated training programmes for digital marketing agencies who want to improve their team’s Google Ads, SEO, and digital strategy skills. Many agencies use our training to prepare team members for Google certifications and to handle more sophisticated client campaigns.

Digital Marketing Training Statistics

85% of South African businesses report a digital skills shortage (BCX Digital Skills Survey, 2024)
94% of businesses that invest in digital marketing training report improved campaign performance within 90 days
R150,000+ average annual salary uplift for certified digital marketing professionals in South Africa
Companies with trained digital marketing teams achieve 3.7x higher digital marketing ROI than those without

Who Should Attend Our Training?

Business owners who want to understand digital marketing well enough to oversee their agency or team
Marketing managers who need to level up their team’s digital knowledge
Agency professionals who want to deepen their Google Ads or SEO expertise
Web developers who want to add SEO and digital marketing to their skill set
Sales professionals who want to understand digital lead generation
Career changers entering the digital marketing field

Frequently Asked Questions

Do you offer digital marketing certifications?

We prepare participants to obtain official Google certifications (Google Analytics, Google Ads, and Google Digital Marketing certifications) as well as Meta Blueprint certifications. Our training is aligned with certification requirements and includes practical exam preparation.

Is training available online or in-person only?

Both. In-person training is available in Pretoria and Johannesburg. Online training via video call is available for participants across South Africa and internationally. Remote training is equally effective for all our programmes.

How long does digital marketing training take?

Training duration depends on the programme and depth required. Introductory modules can be completed in a half-day session. Comprehensive programmes covering one or more channels typically span 2-5 days of structured training. Custom team workshops are designed around your available time.

Can training be tailored to our specific industry?

Yes. All training is customised to your specific industry, business type, and market. Examples, case studies, and practical exercises are tailored to be directly relevant to your work and business goals.

Enquire about training programmes and get a customised training proposal for your team or yourself.

Training